A.No always means no, because it's the human equivalent of a red light - stop. From there, some individuals can change their mind, but must be respected.
A.You should allow your wife to finish saying what she has to say and then offer her a well-informed counter argument that she won't be able to ignore.
Q.Is my boyfriend cheating? He's keen one minute then not the next
A.A boyfriend blowing hot and cold doesn't necessarily mean he's cheating. He may have something on his mind. Tell him how you feel and see what he says.
Q.What would happen if Euan asked Zoe out?
A.If Euan asked Zoe out, she'd say "yes" in a flash. She really likes him, but is far too shy to say anything to him about it. There's mutual attraction.