An insiders' view of the UK mobile industry

The 63336 blog focuses on the UK's mobile industry, looking at mobile marketing, application development, regulation and commerce.

3 November 2009

AQA 63336, the UK's most accurate text question and answer service, has today launched a blog focusing on the UK's mobile industry from an 'insiders' view: the 63336 blog.

In running AQA 63336 for the last five years we've dealt with everyone from the customers on the street, the network operators and handset manufacturers, through to the regulators.

We are one of the most successful premium text commercial services in the UK, but it was, and still is, incredibly difficult to provide a great service and succeed commercially in today's market. We'll be sharing our tips, learnings and advice to help you succeed. Between us we have over 70 years experience in the mobile, technology, software and consumer industries.

We have decided to focus our articles on five key areas about which we have a great deal of knowledge and expertise. These are areas we are passionate about and want to drive change for the better:

Mobile commerce – we will look at the new technologies and business models in the rapidly changing mobile environment.

Mobile marketing – we will share with you how you go about developing a consumer brand and the challenges companies face in the mobile world.

Mobile development – our DNA was forged in the world of software development on small, mobile devices. As we now grapple with the new software platforms, widget, applications and operator systems we have a deep understanding of the issues affecting developers. Our aim is to make software development easier for everyone out there.

Mobile regulation – we want to drive better regulation and promote good consumer practice throughout the industry and ultimately build trust in the premium rate market. Where we see abuses or lack of action by the regulators we will highlight them.

and finally...

63336 – we are a question answering company. We have perfected systems and processes to research and answer questions in succinct, mobile–friendly ways. We will share many of our experiences in this area as well as post interesting news about us.

Sound interesting? Now read the 63336 blog.

Notes to Editors:

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